Zona Isola : Talking about the New Milan

30Jan11

DesignersBlock party

Green Fashion Runway Shows in Isola

Fashionable Project Reflects the New Milan

Historically a manufacturing town, Milan has transformed itself in recent years into a global city defined by the three Fs: finance, fashion, and furniture. Porta Nuova, now a giant construction looming over the high street Corso Como, will reflect the new Milan. The 71-acre, mixed-used project is rising around the Garibaldi train station, at the foot of Milan’s arts district, Brera. When Porta Nuova, or “new gate,” is completed in 2012, a highlight will be Città della Moda e del Design, or Fashion City, which includes a 107,000-square-foot showroom building where fashion tenants will sell their wares, as well as a museum and school devoted to the subject. Porta Nuova isn’t all about glamour. The project weaves together the disparate neighborhoods Garibaldi, Varesine, and Isola with extensive pedestrian and bike paths surrounded by parkland. That green space also reaches skyward at Bosco Verticale, a residential complex designed by Stefano Boeri that comprises a 24-story and 17-story tower sporting a seemingly random arrangement of terraces. Approximately 900 trees and shrubs will be planted on these balconies, and irrigation will be delivered via a graywater filtration system. While all of Porta Nuova’s buildings will be submitted for LEED certification, Bosco Verticale is emblematic of the effort to make Porta Nuova as sustainable as it is trendy.

Architectural Record 2008

FASHION : The regeneration game

Corso Como, a quiet street in a no man’s land of urban mess in central Milan, is now the epicenter of Garibaldi Repubblica, a regeneration plan that will transform the city in five years. The extraordinary development will include municipal buildings as architectural wonders, a state-of-the-art green field park and, at its heart, the Città della Moda e del design — Fashion City. That will be both a stylish area of shops, hotel and residential apartments and a fashion center, Milan’s Mayor Gabriele Albertini and Gianni Verga, head of urban planning, and Salvatore Carruba, a cultural affairs official, are giving a seal of approval to…The regeneration is also organic, meaning that already Corso Como and its surrounding streets have witnessed that influx of an artistic, design-aware 30-something demographic group that characterizes an area on the upswing… the new arrivals:… a mix of antique and modern furnishings; the galleries and book shops.

Suzy Menkes, International Herald Tribune 2004

…funky Isola (Milan’s answer to New York’s Soho).

The New York Times 2004

It’s an old and striking industrial district, reborn in the last few years with a strong identity, thanks to the young artists, immigrants and craftsmen who keep it alive.

Milanunlike.net 2010

Hotspot: Isola, Milan.

A vast new ‘city within a city’ is about to transform this forgotten neighborhood, and create a focus for Milan’s fashion and furniture industries…. Called, Citta della Moda, by architect Cesar Pelli, it is intended as a city-within-the-city that will act as the institutional face of Milan’s fashion and furniture design industries.

CNBC Business 2008

Explore Milan: Italy’s style capital

The area around Garibaldi railway station is shedding its wrong-side-of-the-tracks image. On Via Maroncelli, kooky but quality emporiums are tempting fashion and design stylists away from Corso Como. Young artists and designers showcase their wares in the former steam factory known as the Fabbrica del Vapore. ….the arrival of the Blue Note jazz club and several excellent trattorie has transformed it into a night-time haunt. When the Città della Moda (City of Fashion) emerges out of the building site on Isola’s borders, the sun will set on this precinct’s low profile forever.

independent.co.uk 2009

With Milan Design Week 2010 barely underway, Mad Agency set the bar high with their celebration of Mark Newson‘s      fourth collaboration with champagne house Dom Pérignon at their brand-new Mad House in the heart of Milan’s hip Isola neighborhood… A consistent can’t miss, Designersblock is always one of the hottest hubs of activity away from the main exhibition site. This year Designersblock joins Zona Isola, a new network of venues in Milan that will unite designers from all corners of the globe.

Coolhunting.com 2010

Isola is Milan’s new bohemian district and has recently become the city’s most talked-about area. It attracts young creatives in the same way as, for example, London’s Hoxton neighbourhood. Full of indie shops and artist’s workshops, it’s also famous among the locals for its crowded bars and interesting restaurants, and is the perfect place to spend a leisurely afternoon.

global-blue.com 2010

In Milan, 30 Green Designers will Show Spring 2011 Collections at Collective Fashion Week Event.

Treehugger.com 2010

One of the unmissable events for the design crowd is definitely the laboratory/exhibition organized every year by Designersblock. Active since 1998 and participating to the FuoriSalone since 2000, the collective… is meant to be an intercultural platform where young designers coming from the most diverse disciplines can gather…But the strength in Designersblock’s events doesn’t lie in designer and object selection only, but also in location choice. The privileged settings for their exhibitions are always liminal and semi-abandoned buildings, in more or less emerging neighborhoods. Such choice, together with a multi-level strategy and the invited designers’ creative power, is able to activate collateral urban renewal processes. For FuoriSalone 2010 Designersblock chose Revel Scalo d’Isola, a polyfunctional space in the heart of the Isola area, a new emerging neighborhood in the Milanese cultural scenario.

ymag.it 2010


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