Score!: We are an “ART” World Cup Finalist in Brazil, Portal do Sul




World Cup 2014 in Brazil. The world watched. Even the planet’s green beings watched.

The green and art worlds had their own World Cup 2014 finalist in Brazil when Green Provocateur and team scored a goal as a Top 100 Finalist in the CODAAwardsan international competition for design projects that demonstrate the most successful integration of commissioned art into an interior or architectural space. The awards, presented by a jury of art and design notables, “honor the individuals and the teams whose collective imaginations create the public and private spaces that inspire…”

Here is the project overview which Green Provocateur founder, Jade Dressler curated with artist Pasha Radetski entitled “Portal do Sul,” an installation of 10 gates aka “goalposts” for the sun in the mountains of Brazil.

Fazenda Catucaba

Every goal has a series of plays and a story behind it. Here’s how this one was played:

WHO: “We presented Pasha Radetski to our client, Fazenda Catucaba Art Residency, as Radetski’s exhibitions and projects span the globe, as well as for his tendency to use simple materials and symbols to powerful, universal effect.” relayed Jade Dressler, “As a landscape installation, Portal Do Sul aims at providing philosophical and spatial perspective as related to its immediate natural environment, the local economic and social development. The “gates” or “portals” allude to the harmonious structural balance in construction placed within a contemporary context of Brazil’s rapid economic growth.”

WHAT: The project is an environmentally-minded “chainsaw project,” made from locally sourced reclaimed timber as its base material.

WHERE: The story of Portal do Sul spans the globe, from a casual cocktail party meeting in Paris between Jade, a creative director based in NYC, and Emmanuel Rengade, the visionary behind the eco-resort Picinguaba, a remote, wireless haven in Brazil between Sao Paulo and Rio.

Emmanuel went on to create a second organic eco-resort and community, Fazenda Catucabaon a former coffee plantation, which now welcomes visitors from all over the world. Located in 100 hectares of mountainous terrain near Sao Luiz do Paraitinga, Brazil, at elevations of 1200 to 1350 meters above sea level, near Sao Paulo, Brazil, the fazenda is the heart of a planned community which includes homes commissioned by noted architect, Marcio Kogan and commissioned chairs for the resort’s lounge by Brazil’s famous Campana brothers.

In 2010, Emmanuel asked Jade to facilitate media introductions in NYC and also recommend artists for residency at Fazenda Catucaba. Jade introduced artist, Pasha Radetski and marveled as the two bonded instantly at the Gramercy Park Hotel rooftop in a tete-a-tete over coffee and having made a solo journey to the same very remote jungle in Brazil.

Thus, Portal do Sul became the first artist work on the property.

WHEN: Next, in 2014, this vast landscape installation made the top 100 in the CODAawards and the top 8 in the Landscape category. Winners will be announced in August 2014 with the jury of art and design notables including: Cindy Allen, Editor-in-Chief, Interior Design magazine; Sherri Donghia, CEO, SD International; Hugh Hardy, Founding Partner, FAIA, H3 Hardy Collaboration Architecture; Kevin Lippert, Publisher, Princeton Architectural Press; David Revere McFadden, Chief Curator Emeritus, Museum of Arts & Design, New York; David Rockefeller, Jr., Trustee, Museum of Modern Art; Nancy L. Nodler, RID, Principal, Gensler; Ilene Shaw, CODAawards Senior Advisor, President, Shaw & Co! Productions; D.B. Kim, Vice President of Hospitality Design, Wanda Group, Beijing, China; Janet Koplos, Contributing Editor, Freelance art critic to Art in America magazine; Ali Tayar, Architect, Parallel Design Partnership Limited; Dick Spierenburg, Spierenburg Studio; Katharine DeShaw, USA Projects; Deborah Berke, FAIA, Founder, Deborah Berke Partners; Donna Davies, Fair Director, SOFA CHICAGO and art + design new york; Guy Kemper, Architectural artist with sponsorship by Derix Art Glass Consultants, llc.

“The CODAawards provide us with a particularly remarkable series of projects, distinctive in theme and character, where designers demolish the barrier between their own stock-in-trade and the craft practiced by artists.” – Cindy Allen, Editor-in-Chief, Interior Design magazine

The selected winners will be featured in Interior Design magazine, and promoted in an international PR campaign.

Portal do Sul’s recognition in the CODAawards finalist selection was covered by, the international trend platform here.

The project has also appeared in Vogue, Architectural Digest, Madame Figaro, ForbesDepartures and many more.

Thank you to CODAworx, all our followers. We are thrilled to make a goal and score one for the Green World!

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